How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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How to Create a Case Study That Establishes Trust and Authority
Showcase real success stories with a case study that enhances trust and credibility. Learn how to structure yours effectively.
How to Create High-Performing Email Campaigns
With all the emails that people receive on a daily basis, it can be hard to make yours stand out from the crowd. Learn how to create high-performing emails campaigns to attract more customers.
How To Find The Right Email Cadence For Your Business
Increase subscriber engagement with the optimal email cadence for your business. Here’s how to workshop and find the email frequency that works best for you.
How to Plan Your Monthly Content Calendar: Tips and Tricks
Learn how to plan your monthly content calendar to create a consistent publishing schedule across various channels.
The Harvard Shop's Instagram Ad Game Plan
How The Harvard Shop turns social posts into revenue.
Content Creator vs. Influencer: How to Choose for Your Campaign
Dive into the differences, pros, and cons of content creators and influencers to determine the best option for your campaign.
What Are Email Buttons and How to Add Them to Your Campaigns
Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.
How to Copywrite Ultimate Guide: What is Copywriting?
Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.
Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
What Is a Case Study and Why You Should Use Them
What is a case study? This guide covers the case study definition, case study examples, and how to write one.