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How To Embed a Form On Your Website

Embedding forms and surveys on your website can allow you to collect valuable data about your customers. Learn how to easily embed a form on your website.

How to Improve Your Email Unsubscribe Rate

Unsubscribe rate is only one of the KPIs all email marketers should be tracking. Learn how to lower your unsubscribe rate and boost conversions.

How to Convert Visitors to Email Subscribers

Struggling to grow your email list? Transform visitors into loyal email subscribers with our guide.

Email Marketing Guide for Successful Campaigns

Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.

How to Conduct an Email Marketing Audit

Learn the key steps to conducting a comprehensive email marketing audit. Enhance your strategy, improve performance, and maximize results.

Create a Consistent Email Branding Strategy

Learn how to create a consistent email branding strategy to boost recognition, build trust, and enhance your reputation.

What is a Confirmation Email? Examples & Best Practices

Gain a better understanding of what a registration confirmation email is and why they are such an important part of email marketing.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.

Cohort Analysis: Increase Customer Loyalty

Keeping customers is just as important as attracting new ones. Use cohort analysis to understand your audience and boost customer retention.

Cart Abandonment Rate: 8 Ways to Avoid Lost Sales

Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.

Booking Confirmation Email: Build Trust With Every Send

A booking confirmation email is more than just a receipt. Learn how to write these emails effectively to turn first-time bookings into returning customers

How BetterSpaces Landed New Customers Amid a Year of Upheaval

During the pandemic BetterSpaces pivoted their in-person business to virtual spaces and grew their community, thanks to a few marketing tools—and lots of optimism.