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Why Building Brand Equity is Essential for Long-Term Success

Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.

What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

Webinar Promotion Tips for Bigger Audiences

Boost webinar attendance with proven promotion tips. Learn how to attract, engage, and grow your audience.

How to Find and Reward Your VIP Customers

Your most valuable customers deserve some extra attention. Learn how to reward your VIP customers for their loyalty.

From Skeptic to Customer: The 'Try Before You Buy' Journey

Learn how “try before you buy” programs work and how to leverage them to boost sales and improve customer engagement.

Top Online Shopping Categories

Ready to take your e-commerce store to the next level? Learn about the top online shopping categories to make the most out of your efforts.

Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Implement a Tiered Pricing Model and Cater to All Needs

Find out how tiered pricing can help you serve different customers better and grow your business.

The Rules of Online Sales Tax

Online sales tax can be tricky for e-commerce businesses. Here’s what you need to know.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.

Maximize Your Time and Resources with Task Automation

Learn how task automation can help improve your time management and streamline business processes.

How Steel City Collectibles Became a Leader in Sports Memorabilia

The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.