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What are TikTok Ads and Are They Worth It for Your Company?

TikTok ads can boost your brand’s visibility on the popular social media app. Read on to learn more about TikTok ads and if they’re worth investing in.

Power Tools: Small Businesses Share What Features Worked Best For Them

5 companies spotlighted in our What’s in Store newsletter share their tips.

Single Email or Series? Choosing the Most Effective Automation for Your Business

Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.

Easy on Humans, Hard on Bots: Making reCAPTCHA Work for You

Learn about how reCAPTCHA can protect your website from fraud and discover the pros, cons, and best practices for this valuable security tool.

CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?

Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.

The 5 Types of Advertising Campaigns: Which is Right for You?

Ready to launch an advertising campaign? Learn about the different types of ad campaigns and get ideas on how you can prepare a marketing campaign for your product.

Intuit Mailchimp’s Ecommerce Playbook Shares Home-Run Growth Strategies For DTC Brands

The practical field guide for modern ecommerce brands compiles advice and insights from an all-star roster of 22 industry experts.

When is Open Source E-Commerce the Right Solution for Your Clients?

Open source is software that’s adaptable, scalable, and customizable to fit the needs of any business. We talked to Acro Media’s Director of Business Development Becky Parisotto to learn more about the technology’s pros and cons for your clients.

Paid Social Media and Email: A Marketing Secret Weapon for Your Clients

Here’s how to take advantage of one of the strongest pairings in digital marketing.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.

Monthly Recurring Revenue vs. One-Time Sales: Which is Better for Your Business?

Discover the difference between monthly recurring revenue and one-time sales and determine which is better for your business.