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Design a Frictionless Omnichannel Customer Journey

When customers hop between your channels, are you keeping up? Learn how to craft an omnichannel customer journey and stop losing sales at key transition points.

What Is Omnichannel CX? Guide for Growing Brands

Unlock the secrets to seamless omnichannel CX and create unforgettable customer journeys across all touchpoints.

Quick Start Guide to Omnichannel Customer Engagement

Creating strong omnichannel customer engagement is easier than you might think. Here’s how to get started.

The Do's and Don'ts of Newsletter Signup Forms

Newsletter signup forms are essential for lead nurturing and customer engagement. Read on for our recommendations and best practices.

The inside scoop on Mailchimp’s new email templates

The senior team behind our new template refresh explains the strategy, research and design thinking that went into the project.

Ten Steps to Crafting an Engaging Memorial Day Email

Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.

MAP Pricing Explained: What Brands Need to Know

Wondering if MAP pricing is right for your brand? Discover the essentials of minimum advertised price policies and their impact on brand reputation and sales.

What is MBO? Understanding Management By Objectives

Read this guide to learn about objectives-based management and how focusing on employee and company objectives can lead to a more productive business.

Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is.

Key Account Management (KAM): Strategies for Building Strong Relationships

Learn how key account management can strengthen your most valuable client relationships and create new business growth opportunities.

Is a Slogan Necessary for Your Business?

Wondering if a slogan is necessary for your business to be successful? Find the answer here and some do’s and don’ts of creating your own slogan.

Importance of Customer Service

Good customer service can boost customer retention and build your brand’s reputation. Learn more about the importance of customer service here.