10 Benefits of Blogging for Business
Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.
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Return on Ad Spend (ROAS)
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.