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12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.

7 Benefits of Using CRM Software

Learn how customer relationship management tools can help you grow your business.

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

3 Top Tips for Email Content and Design

Learn how to convey your message and get clicks.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Strong, Swift, and Smart: The Elements of Elkfox

Elkfox's mission for its clients is to “make things that look good, feel good, and work as they should.” Here's how they use Mailchimp and Shopify to do just that.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.

How To Build Client Relationships

5 keys to growing a loyal client base

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.