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Getting Started with Your Audience

The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.

Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

About Transactional Email

If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.

About SMS Marketing Credits

Learn how credits work with Mailchimp's SMS Marketing.

Set Up an SMS Marketing Program in Canada

Learn how to set up your Canadian SMS Marketing program with Mailchimp.

Set Up an SMS Marketing Program in Australia

Learn how to set up your Australian SMS Marketing program with Mailchimp.

Set Up an SMS Marketing Program in Germany

Learn how to set up an SMS Marketing program in Germany with Mailchimp.

Set Up an SMS Marketing Program in France

Learn how to set up an SMS Marketing program in France with Mailchimp.

Set Up an SMS Marketing Program in Austria

Learn how to set up an SMS Marketing program in Austria with Mailchimp.

Requirements and Best Practices for Audiences

An audience of engaged contacts means more sales and a higher return on investment (ROI). Get tips and requirements for maintaining your Mailchimp audience.

About Mailchimp for Shopify Syncing

Learn about how and when your data syncs between your Shopify store and your Mailchimp audience when you connect Mailchimp for Shopify.