The Ecommerce Playbook: Expert Strategies for Scaling DTC Brands
A practical field guide featuring 22 industry experts. Learn hard-won lessons on brand positioning, unit economics, paid acquisition, and retention to grow your ecommerce business.
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Data-Backed New Year’s Resolutions for Marketers
Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.
Advice for Getting Your Marketing Business Through Tough Times, from People Who’ve Lived It
Three entrepreneurs share how they’ve survived a crisis in the past, and give advice for making it through this one.
What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
How to Use X (Formerly Twitter)
Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.
How to Sell Jewelry Online
Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.
Essential Elements of an Effective Social Media Policy
Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.
How SMS Segmentation Drives Better Engagement
Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.
How Hotels Can Use SMS Marketing Effectively
Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.
SMS Lead Generation Strategies That Convert Faster
See how two-way texting and personalized messages generate leads and shorten sales cycles.
The ROI of a Customer Satisfaction Guarantee
Boost your business ROI with a rock-solid satisfaction guarantee. Explore the power of customer satisfaction for lasting success.