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Elevate Your Marketing with Top-of-Funnel Approaches

Unlock the potential of top-of-funnel approaches to elevate your marketing game. From content marketing to SEO, learn how to attract and engage your target audience.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

Optimize Marketing with Time Decay Attribution

Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

The New E-Commerce Calendar

A Global Guide to Year-Round Shopper Engagement

Text-to-Order: The Future of Quick and Easy Purchases

Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

Startup Marketing Strategies: Steps For Success

Follow these tips to create a marketing strategy for your startup. To reach your startup’s goals, you'll need to carefully plan your digital marketing strategy.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.