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How to Copywrite Ultimate Guide: What is Copywriting?

Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.

Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing

In this report by Harvard Business Review Analytic Services, we explore best practices for marketers looking to combine email and SMS marketing channels to drive customer engagement.

How to Grow Your Brand [Download the Report]

Learn from top experts in marketing to drive more awareness, demand, and revenue this holiday shopping season.

Marketing Tools for Startups to Build a Brand

Find out how Mailchimp has all the needed marketing tools for startups to build brand awareness, reach new customers, and grow your business.

Marketing Tools

Learn how to choose the right tools and put them to work for your business.

Marketing Tools

Learn how to choose the right tools and put them to work for your business.

Articles

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Marketing Tips

Tips, strategies, and best practices to help you reach your business goals.

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Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

Marketing Success Season 2025

Join us for a free 5-day virtual conference, to help you prepare for the busy holiday season.

Marketing Success Season 2024

Don’t miss our 4th annual free virtual conference, and all of the expert insights that can help you navigate the ever-evolving marketing landscape this holiday season.

Articles

Marketing Psychology: Learn the Principles of Psychology in Marketing

Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.