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Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.

Turn Visitors Into Leads With Online Form Builders

Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

How to Increase Conversion Rate and Drive More Sales

Maximize your conversion rate and increase sales using actionable techniques and proven tactics tailored to your business goals.

Google SGE: How to Make the Best of AI Overviews

Best practices on how to react to or recover from the rollout of Google AI Overviews. Learn what it takes to be successful in the age of Google SGE!

How To Embed a Form On Your Website

Embedding forms and surveys on your website can allow you to collect valuable data about your customers. Learn how to easily embed a form on your website.

How to Improve Your Email Unsubscribe Rate

Unsubscribe rate is only one of the KPIs all email marketers should be tracking. Learn how to lower your unsubscribe rate and boost conversions.

How to Convert Visitors to Email Subscribers

Struggling to grow your email list? Transform visitors into loyal email subscribers with our guide.

Email Marketing Guide for Successful Campaigns

Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.

How to Conduct an Email Marketing Audit

Learn the key steps to conducting a comprehensive email marketing audit. Enhance your strategy, improve performance, and maximize results.