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Ad Hoc Reporting Guide for Businesses

Ad hoc reporting is a valuable business tool for rapid data analysis. Learn more about ad hoc reports here, including their benefits and best practices.

Avoid Ad Fatigue: Clever Strategies for Marketers

Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.

How to Calculate and Improve Your Acquisition Rate

Learn to calculate your acquisition rate and explore expert strategies to attract more customers.

Proven Tactics for Reducing Acquisition Costs with Marketing

Drive business growth with effective acquisition marketing campaigns. Learn how to attract new customers and optimize your marketing spend.

How to Regain Sales with Abandoned Cart Emails

Learn how to take sales over the finish line with an email series built on abandoned cart email best practices.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

Unstuck in Time: A Case Study

How Mike Gottfried of Eastmont Group helped MyPorter, a self-storage company in Atlanta, stand out from the crowd.

Revisiting Deliverability

Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.

The Unapologetically Human Approach of Small Biz Triage

Small Biz Triage has learned a lot about what works to move customers. The key to doing e-commerce well? Letting go of being perfectly polished.