From Gift Lists to Giving Lists
How nonprofits can tap into the generosity, emotion, and cultural moments that define the holiday season.
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14 Top Email Marketing Tips for Startups
Learn how to create high-performing email marketing campaigns that drive results and help your startup scale faster.
Top 15 Essential Elements of Successful Website Design
There are a lot of things to consider when building a website. Review these key elements of website design and create a beautiful site from scratch.
Optimize the Ecommerce Customer Journey for Better ROI
Transform browsers into your loyal brand advocates with data-driven strategies that optimize every step of their online shopping experience.
How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Customer Segmentation Analysis: A Marketing Guide
Turn customer data into actionable marketing strategies. Master segmentation types, steps, and implementation for greater ROI.
Effective Strategies to Grow Your Customer Base Organically
Looking to grow your customer base sustainably? Explore expert tips for organic growth that will help your business thrive in the long run.
Why Should You Use a CRM? (Examples & Best Practices)
Why should sales and marketing teams invest in CRM software? Check out these tips and examples to get the most out of your contact management system.
Crafting a Creative Brief: 12 Elements for Project Clarity and Alignment
A well-crafted creative brief can guide your team, improve collaboration, and set clear goals. Learn how to write an effective brief and what elements to include.
How to Drive Year-Round Success with Holiday Email Strategy
Learn how to use the holidays to pull new customers in and create year-round success with automation tools, thoughtful storytelling, and purposeful messaging.
Ten Content Consumption Trends and How to Harness Them
Discover 10 key content consumption trends and learn how to harness each one to improve ROI, connect with audiences, and elevate your brand strategy.