Strategies for Setting Consulting Fees & Pricing Your Expertise
There are various strategies for pricing consulting fees. Learn about different pricing models here and how to set the right fees for your business here.
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Who picked this color? Why color theory matters for web design
If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.
How Collaborative Leadership Empowers Your Team
Learn how collaborative leadership helps foster innovation, why it's so important right now, and the characteristics of a successful collaborative leader.
Best Color Palette Generator Tools Online
A color palette generator will help you pick the right colors for your brand, but there are a lot of online options to choose from. Here are 5 of the best.
Top Ad Placement Tactics to Maximize Your Reach
Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.
Stories in Place
7 Black filmmakers capture stories from behind the counters of their favorite spots. In the shadow of a pandemic, economic collapse, and racial injustice, observe the experiences of 7 Black small-businesses and their communities.
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
Increase Your Brand's Reach with YouTube Hashtags
Boost discoverability and increase viewership with YouTube hashtags. Learn how to effectively use hashtags with this guide.
7 Business Models to Consider For Your Company
Find the business model that works for you. Whether you choose the retailer, subscription, or affiliate company model, here is what you need to know.
When to Hire More Employees for Your Small Business
It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.