Marketing Shelfie—Giving Edition
Our list of top marketing reads with a special focus on generosity and professional giving.
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How To Build Client Relationships
5 keys to growing a loyal client base
Making the Most of Planning with Sarah Best Strategy
A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.
Energy Management vs. Time Management: Why Energy Should Come First
Coping with workplace stress? Learn how to manage your work around your energy levels, not your time, using these energy management tips for agencies and freelancers.
How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
Workplace Boundaries: Know Your Limits
Are you ready to achieve a healthy work-life balance? Learn the secrets to setting clear workplace boundaries to protect your personal time and reduce stress.
How to Write an Effective Winback Email
Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.
Why Social Is Not a Substitute for a Website
Social media creates visibility, but a professional website builds relationships—and conversions.
How to Use AI in Marketing Campaigns
Learn about AI marketing tools and how to take advantage of AI for your business.
What You Need to Know about Using a No Reply Email
No-reply emails can negatively impact your business. Read this guide to learn what no-reply emails are, why they’re harmful, and what to use instead.