How to Use Experiential Retail
Discover how experiential retail blends entertainment and shopping to create immersive, personalized, and loyalty-boosting experiences.
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Gathering Customer Feedback with SMS to Improve Satisfaction
Collect customer feedback through SMS for quick, authentic responses. Learn how to craft effective messages, when to send them, and how to analyze results.
Essential Metrics for Your Customer Experience Dashboard
Build a better customer experience dashboard with metrics designed to boost engagement, retention, and overall satisfaction.
Customer Experience Analytics: Turn Data Into Dollars
Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.
Track Customer Engagement Metrics and Boost Retention
Monitor and improve customer engagement metrics for better customer retention.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
10 Catchy Slogans: Examples of Popular Slogans
The best catchy slogans get stuck in your head. Here are 10 of the most popular, and tips for writing your own.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
Data-Backed New Year’s Resolutions for Marketers
Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.