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Facebook Advertising Strategy: A Complete Guide to Getting Started

Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

Holistic Marketing Strategies: Drive Business Growth

Discover how the holistic marketing concept brings a 360-degree perspective to your marketing efforts for a more unified, customer-centric approach.

Solopreneur Marketing: How To Grow Your Small Business

5 tips to help your small business take steps to get ahead.

Green Marketing: Strategies for a Sustainable Future

Elevate your brand with Green Marketing. Embrace eco‑friendly strategies for a sustainable future in business.

Successful Marketing With Geographic Segmentation

Boost marketing with geographic segmentation. Learn key variables, benefits, and best practices to engage local markets.

Franchise Marketing: 12 Ways to Boost Your Strategy

Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.

Email Marketing Tips for SMBs

Tips from an expert on the best time to send marketing emails, how to grow your audience and how to get the most out of your email marketing strategy.

Experiential Marketing: What It Is & Why It Works

An experiential marketing campaign strengthens the brand connection with customers. Learn more about it here.

Emotional Marketing: The Power of Authentic Connections

Harness the power of emotional connection through innovative marketing. Build authentic relationships that resonate with your audience.

Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.