Event marketing is a popular way to engage in experiential marketing. The idea is to create awareness of the event in question and requires you to have a marketing approach to create awareness actively. You want to ensure that as many people as possible know about the event and have all the accurate details. They need to know everything essential, like what it is, who can attend, what to expect, and all the fun things they can look forward to enjoying if they go.
Guerilla marketing campaigns
Guerrilla marketing campaigns are surprises to the people in the area. These events are designed to surprise people and attract their attention through unconventional means. Their curiosity and surprise tied to guerilla marketing propels people to engage with a product or service.
This tactic is beneficial if the marketing campaign offers some benefit or prizes or even creates a challenge for the individuals who participate. While these events are seemingly unplanned, there's actual work involved with creating a guerilla marketing campaign that will be effective and help you achieve your goals.
The more effective the guerrilla marketing campaign is, the more often you can expect to create that type of event. The key is to know when and where is the best opportunity and ensure that your target audience will be present.
For example, if you decide to have a demonstration of a product near a college campus, you would ideally want to have a product that appealed to that age category and would be something they could afford and want to purchase. The same goes for any other event, but with a guerrilla marketing tactic, you'll want to hone in on the individuals who would be most interested in the product or service and most likely to make a purchase.
Pop-up events are everywhere in today's society. From restaurants to pop-up clothing stores, people love being caught by surprise by these fun events. Additionally, pop-up shops are a great way to create brand awareness while offering a fun opportunity to potential consumers.
For instance, you could have a pop-up shop with product demonstrations that are fun and appealing while engaging the customer from a unique angle. You could make this type of demonstration into a complimentary service or charge a very low cost for a short timeframe.
With pop-up shops, you can be creative and experimental when it comes to your storefront, your merchandising, and the products you offer. By offering limited edition products at pop-up shops, you can potentially draw in more people who want to be part of an exclusive opportunity.
Brand activation is part of a marketing process where the brand connects with the consumer in a more personalized way. It's part of a principle of marketing that allows a product to be displayed attractively to the public. Brand activation is essential to any experiential marketing strategy and can be executed effectively by both large and small businesses.
How to create an experiential marketing campaign
There are a few methods to consider to create the ideal experiential marketing campaign. Consider using these guidelines to help you carve an actionable plan that gets results. Investing your time and resources using these methods improves your ROI and helps connect with potential customers while increasing brand visibility.