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Blue Ocean Strategy: Creating Uncontested Market Space

Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.

Features

Pay As You Go Plan

Mailchimp's pay as you go plan lets you buy email credits so you can send whenever you want—without a monthly subscription.

Keyword

A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.

E-commerce Websites: What They Are and How to Build One

This guide will help you learn more about e-commerce websites and provide basic tips for building one.

E-commerce

At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.

Drip Campaign

Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.

Display Ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

Direct Mail Marketing

A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Marketing Glossary - Marketing Terms You Need to Know

Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.

Service of Legal Process

This page provides some guidelines for the service of subpoenas, summonses, search warrants, preservation requests, etc. on The Rocket Science Group LLC.

Mailchimp's API Use Policy

Mailchimp is a developer's go-to for APIs that improve the use of our services and integration. Learn more how we protect our system and our user's rights.