Secrets of a Top-Selling Independent Music Venue
How The Orange Peel’s eclectic audience helps keep the music playing, both inside the iconic club and at their outdoor outpost.
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New Year, New Subscribers
How Content Creators Can Turn Holiday Moments into Audience Growth
6 New Social Media Apps You Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
What Is Multivariate Testing?
With multivariate testing, you can see what resonates with your audience. Learn more about multivariate testing and how it compares to A/B testing.
Improve Customer Targeting With Micro Segmentation Marketing
Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.
Key Components of an Effective Messaging Strategy
Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.
Tips for Building an Effective Member Newsletter
Learn what content makes a great member newsletter and how to keep your audience engaged with every send.
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
How to Integrate Wix and Mailchimp for Effective Email Marketing
Elevate your Wix email marketing game with Mailchimp. Discover proven strategies to engage your audience and boost sales.
Local TV Advertising: A Proven Way to Grow Your Business and Build Your Brand
Learn how to use local TV advertising to boost brand awareness and grow your business. Reach targeted audiences and increase customer engagement.
Leverage Lifestyle Segmentation to Enhance Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
Building Better Customer Connections
How Jittery Joe’s Coffee is using CRM tools to understand and communicate with their audience while keeping their eyes on expansion.