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Using Customer Data to Maximize Profits

Unlock business success with expert tips on maximizing profits through strategic customer data use. Boost ROI with data-driven strategies.

From Chaos to Clarity: A Customer Data Integration Playbook

Break down customer data silos to unlock insights, fuel smarter marketing decisions, and deliver more personalized experiences.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.

Cohort Analysis: Increase Customer Loyalty

Keeping customers is just as important as attracting new ones. Use cohort analysis to understand your audience and boost customer retention.

Customer Lifetime Value (CLV): Definition, Formulas, and Benefits

Customer lifetime value helps you understand true customer profitability. Learn why CLV matters and how to calculate it to improve marketing ROI and retention.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

Avoid Automation Overlap to Protect Email Engagement

Marketing automation can unlock revenue opportunities, but it still needs the human touch to run efficiently.

What Is AI Predictive Analytics & How Does It Work?

From healthcare to marketing, see how AI predictive analytics helps organizations forecast outcomes and make better decisions, faster.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

How a Stellar Campaign Nearly Tripled Industry Average Click-Through Rates

Space ambassador Zach Thomas used Mailchimp's personalization tools to bring outer space into inboxes.

Totally Chocolate Hits 40% Open Rate with automations

Mailchimp’s HubSpot integration allowed promotional products supplier to cut follow-up time by 95%