About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
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Why Feedback Loops Are Essential for Business Growth
Discover the importance of feedback loops and learn how to harness their potential for growth and success.
Using the OODA Loop for Marketing Decisions
The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.
Single Opt-in vs. Double Opt-in
Single opt-in and double opt-in are two settings for your signup form, that have different processes and methods.
A Marketer’s Guide to Peace of Mind With Double Opt-In
Wondering if double opt-in is worth the extra hassle? The truth is that it can save you money, ensure compliance, and get better results. Here’s how it works.
Brazilian Data Protection FAQs
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
General Data Protection Regulation FAQs
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
SMS Marketing & Voice Broadcasting
Call Loop makes it easy to capture emails through text messaging to send both sms text messages and voice broadcasts.
404 Errors
Learn what 404 errors are, how they impact your website, and how they can impact your site's user experience.
Product Growth Strategies for Startups and Growing Businesses
Engage new users and grow your audience whether you’re launching a new product or continuing to grow your business.
Audience-centered marketing in Mailchimp
See how Mailchimp helps you put your audience at the heart of your marketing.
Why Single Opt-In? And an Update for Our EU Customers
We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.