About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
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Single Opt-in vs. Double Opt-in
Single opt-in and double opt-in are two settings for your signup form, that have different processes and methods.
Brazilian Data Protection FAQs
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
General Data Protection Regulation FAQs
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
Troubleshoot the Opt-in Confirmation Email
If people are signing up for your list and aren't receiving some of the emails that are part of the double opt-in process, here are some things to check.
Choose Opt-in Settings
Your Mailchimp audiences can be set to either single opt-in or double opt-in signup. Learn how to set your opt-in preferences.
Designate and Send to VIP Contacts
Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.
