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How Georgina White Got Back to What She Loves, Pinterest Marketing

This marketing maven hired a Mailchimp partner to take over her newsletter, so she could focus on growing her Pinterest consultancy.

Using Technical Writing to Simplify Complex Information

Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.

How to Create an Engaging SMS Fundraising Campaign

SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.

Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

How to Get New Clients: 10 Innovative Strategies for Sustainable Growth

Define your audience, optimize for searches, and grow your customer base through innovative strategies that attract new clients and foster sustainable growth.

How to Write an eBook

Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.

Permission-Based Marketing: How to Do It Right

Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.

Choose the Right Marketing Research Methods

Discover how to select the best marketing research methods to gain insights, improve strategies, and boost your business success.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Key Marketing Metrics Every Business Should Measure

Maximize your marketing success by measuring the right metrics. See which key performance indicators drive the best results.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.