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EMAIL MARKETING PLATFORM

Convert more customers with a powerful and intuitive platform

Create personalized emails, target precisely with behavioral-based automations and segments, and optimize with real-time reporting.

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Find out why we’re best-in-class

The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 25x ROI

    seen by Mailchimp users*

  • >99% deliverability rate

    for email (average)

  • 11M+ Users

    of Mailchimp globally

  • 50+ behavior-based triggers

    for personalization

Personalize your marketing at scale

Reach more customers with less effort

Mailchimp’s automations help you engage your audience at the right time, with the right message, and without any manual intervention.

Generate ROI with advanced segmentation

Our powerful segmentation logic and filters help you use relevant and timely communication to target the customers most likely to purchase.

Scale your multichannel marketing with SMS*

Expand your reach with integrated email & SMS

Meet your audience where they are—wherever they are—with a streamlined marketing strategy that incorporates email & SMS.

Create effective marketing campaigns in minutes with AI-powered design tools

Let AI help you write the first draft

Intuit Assist helps you quickly craft relevant content like headlines and body copy. It can even create fully built emails—all you need to do is review, edit, and publish.

Create branded content at scale with Creative Assistant

Our AI-powered design tools help engage audiences across touchpoints with professional logos and other assets via your imported brand kit.

Drive sales with AI-powered product recommendations

Use preset feeds like best sellers or new arrivals to send personalized emails with dynamic recommendations based on your customer interactions.

Creative stunning emails faster by choosing from 130+ high-quality templates

Pick and personalize the design that’s just right

Choose a template that fits your industry and unique business goals to see the difference a great layout can make.

Make smarter decisions based on personalized benchmarking

Stay connected to the apps and services you love

Make Mailchimp your single source of truth for marketing activities. We offer 300+ integrations so you have everything you need in a single location.

Track, analyze, and optimize your impact—so you can sell more

See what's working and make informed decisions with an omni-channel dashboard, audience analytics, testing, and more.

Get up and running easily with personalized onboarding services

Get guided support from an onboarding specialist—available with a Standard or Premium plan.

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Limited Time Offer

Get started today for just $1

Best value

Best value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best value

Best value

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best value

Best value

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Best value

Best value

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

*
See Offer Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

We offer expert 24/7 customer service

Our customer service team is always available and ready to support you if you ever need help.

FAQs

  • Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

  • An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

  • Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

  • There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

    Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.

    Product update emails: These emails inform customers about new or updated products.

    Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

    Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.

  • There are a handful of best practices to follow when executing a successful email marketing strategy.

    Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.

    Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point.

    Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest.

    Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly.

    Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.

    Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results!

  • Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.

    Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.

Need to hire a helping hand? We got you.

From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.

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Millions of users trust us with their email marketing. You can too.