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EMAIL MARKETING PLATFORM

Boost your ROI with the industry-leading email marketing platform

Take your email marketing to the next level. Deliver your next big campaign and drive sales in less time with Mailchimp.

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An e-commerce email sent using Mailchimp automation, shown next to stats for how many people opened it and started shopping.

Find out why we’re best-in-class

The #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales.

  • Up to 39x ROI

    seen by Mailchimp users*

  • 22 years experience

    helping businesses sell more

  • 12M+ Users

    of Mailchimp globally

  • $1.7K per campaign

    generated on average*

We’re the #1 email marketing and automations brand* for a reason

Easy for beginners, powerful for sophisticated marketers

Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails.  From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business.

An e-commerce email coming to life in Mailchimp’s Email Builder using drag and drop components and easy integrations.
Mailchimp’s Email Marketing Engagement report, with an easy to understand bar chart showing a click rate of 64%.

Being a leader in deliverability means your emails get seen

Other platforms send marketing emails, Mailchimp makes sure it gets delivered to your audience’s inbox.  Our top ranking in email deliverability means more of your emails will avoid the junk folder and get the attention of your customers.

All of your marketing data in one place

Make Mailchimp your single source of truth for marketing activities.  Manage your marketing holistically with our omni-channel campaign manager. We also offer 300+ integrations with the most widely used marketing and e-commerce software providers, so you have everything you need in a single location.

A campaign using a host of Mailchimp integrations, like Shopify, Stripe, QuickBooks, Square, LiveChat, and Squarespace.

Leverage our powerful AI and data tools to make your marketing more impactful

Mailchimp AI can be the next expert marketer on your team

Mailchimp analyzes hundreds of millions of data points and then gives you suggestions for crafting better-performing emails. Generate professionally written, on-brand marketing emails with the press of a button.

A paragraph of email copy being AI-generated based on the company’s industry and objective of the email.
An email performance report, with useful metrics like click, unsubscribe, and open rate, right in Mailchimp’s Email Builder.

Track, analyze, and optimize your impact—so you can sell more

Advanced analytics and reporting tools help you make the most out of your campaigns.  Mailchimp integrates with software you already use, like Shopify and Google Analytics, to unlock powerful insights from your e-commerce and campaign data.

We’re here to guide you with expert support every step of the way

A woman in her home office, getting professional onboarding assistance from a Mailchimp specialist by phone.

Get up and running easily with personalized onboarding services

Get guided support from an onboarding specialist. It’s live, hands-on, and already included with your subscription.

A man in front of his laptop, getting help from a friendly Mailchimp customer service agent by phone.

We offer friendly 24/7 customer service

Our customer service team is always available and ready to support you if you ever need help.

Work with Mailchimp Experts to deliver your next big campaign

Bring your questions to our community of experts and find the perfect advice for your campaigns.  Dedicated Customer Success services are also available.

Two people at a desk, working out a comprehensive marketing campaign with advice they received from Mailchimp Experts.
Start your free trial today

Best Value

Best Value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best Value

Best Value

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Best Value

Best Value

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Best Value

Best Value

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

FAQs

  • Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

  • An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

  • Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

  • There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

    Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.

    Product update emails: These emails inform customers about new or updated products.

    Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

    Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.

  • There are a handful of best practices to follow when executing a successful email marketing strategy.

    Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.

    Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point.

    Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest.

    Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly.

    Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.

    Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results!

  • Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.

    Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.

Millions of users trust us with their email marketing. You can too.