Drive growth with an omnichannel marketing platform

FAQ's

• How do scaling businesses leverage AI for mid-market growth?

  Growing businesses can leverage AI for growth by using it as a strategic equalizer for lean marketing teams. According to The Marketing Equalizer: Leveraging AI for Mid-Market Growth, a research report by Mailchimp in partnership with WARC, AI helps mid-market companies increase effectiveness, close capability gaps, and compete with larger organizations—without needing to scale headcount at the same rate.

  Source: Mailchimp research — The Marketing Equalizer: Leveraging AI for Mid-Market Growth

  AI multiplies the impact of lean teams Mid-market marketing teams are often small. According to Mailchimp research, 51% of mid-market companies have marketing departments with 10 or fewer employees. AI helps these lean teams extend their capacity by reducing manual work and increasing output across planning, execution, and optimization.

  AI capability gaps create a growth opportunity While interest in AI is high, expertise remains limited. Mailchimp research shows that only 32% of mid-market marketing teams cite customer-facing AI tools as a core capability, making it the largest skills gap identified in the study. Businesses that invest early in AI adoption and training can turn this gap into a competitive advantage.

  Confidence in AI’s impact is nearly universal Despite capability gaps, optimism about AI is extremely strong. According to Mailchimp research, 98% of mid-market marketers believe AI will drive an uplift in marketing effectiveness. This near-unanimous confidence positions AI as essential to future growth, not experimental technology.

  AI supports both efficiency and effectiveness Mailchimp’s research shows that AI delivers value beyond speed alone. Mid-market teams use AI to reduce time spent on repetitive tasks, improve decision-making with better insights, and elevate the quality of creative and strategic work. This allows teams to focus on high-impact growth initiatives.

  Structured AI adoption drives sustainable growth The report highlights that successful AI adoption follows a structured path: assessing readiness, identifying high-impact use cases, embedding AI into workflows, and scaling usage over time. Mid-market growth comes from integrating AI into everyday systems—not treating it as a one-off tool.

• How do top growing businesses use email and automation to boost revenue?

  Top businesses boost their revenue by focusing on email marketing, automation, customer data, and AI. These companies prioritize channels and tactics that directly connect marketing activity to measurable business outcomes, including sales, repeat purchases, and customer lifetime value.

  Email remains the foundation of revenue growth Email continues to be the most important channel for revenue-focused businesses. According to The Revenue Blueprint, a Mailchimp report based on a survey of mid-market marketing pros, email remains “the foundation of marketing strategy” for top performers because it is permission-based, measurable, and powered by first-party data. Revenue leaders use email to build long-term customer relationships, drive repeat purchases, and support other channels like SMS and social.

  Automation helps businesses scale revenue efficiently Top businesses rely on marketing automation to turn customer behavior into revenue. Automation allows brands to send relevant messages based on actions like signing up, browsing products, or abandoning a cart. These automated journeys help businesses reach customers at the right moment, without increasing manual work.

  Customer data enables personalization that drives sales Revenue leaders use customer data to deliver more relevant marketing. By collecting and activating first-party and zero-party data—such as purchase history, preferences, and engagement behavior—top businesses create targeted segments and personalized experiences. This data-driven approach helps increase engagement and improve conversion rates.

  AI supports faster growth and smarter decisions AI plays a growing role in how top businesses boost revenue. Mailchimp research shows that many marketers use AI to support content creation, audience insights, and performance analysis. Generative AI helps teams work faster, while analytical AI helps identify trends, predict outcomes, and guide decisions that impact revenue.

  Revenue leaders measure what drives growth Top businesses focus on metrics that clearly connect marketing to revenue. These include conversion rate, average order value, customer lifetime value, and revenue generated from campaigns and automations. By measuring what works, revenue leaders can invest more confidently in the strategies that fuel growth.

  Source: Mailchimp, How Top Brands Boost Revenue

• How do integrations work at Mailchimp?

  When you connect a third-party integration to Mailchimp, you will pass account information from one platform to the other. To connect an external account to your Mailchimp account, you’ll first need to find the platform on our Integrations Directory. You can browse our listings by category. Mailchimp offers integration with more than 300 different applications.

• What marketing analytics and reporting tools does Mailchimp offer for growing businesses?

  Mailchimp offers powerful analytics and reporting tools designed for growing businesses marketing teams to measure performance at scale, understand audience behavior, and make data-driven decisions. Mailchimp’s reporting includes real-time email and SMS campaign stats, actionable insights into engagement and conversions across segments, interactive dashboards, AI-assisted content optimization, and industry benchmarks that compare performance against similar businesses, helping growing businesses prove ROI, optimize faster, and scale their marketing with confidence.

• Why does behavioral targeting matter for growing businesses?

  Behavioral targeting matters for growing businesses because it helps growing businesses increase engagement across larger, more diverse audiences. Growing businesses may want visitors to download an app, purchase a product, read more content, or sign up for a service. But at scale, generic messaging becomes less effective. When marketing content is personalized based on observable customer behavior, such as browsing, engagement, or purchase activity, it has a much higher success rate than generic suggestions.

• How to launch personalization effectively?

  Effective personalization requires organizing your audience into segments based on shared traits or behaviors, and it pays off. The more you personalize your messages for targeted audiences, typically, the better the response you’ll see. In fact, segmented campaigns result in 23% higher open rates and 49% higher click rates than unsegmented campaigns on average, because people receive the messages that really matter to them.

• What are the benefits of using Mailchimp for omnichannel content strategy for growing businesses?

  An omnichannel content strategy is a framework for creating and managing content in a way that ensures customer satisfaction through continuity and relevance across multiple channels. For growing businesses, this matters because audiences are larger, touchpoints are more frequent, and disconnected messaging quickly leads to inefficiency and inconsistency.

  An omnichannel marketing strategy goes beyond simply publishing the same message in multiple channels. Instead, it adapts messaging to fit the context of each touchpoint while maintaining brand coherence. Mailchimp supports this approach by helping growing businesses manage messaging, data, and performance across channels in a more connected way.

  In the debate of omnichannel vs. multichannel, the key distinction lies in the integration. A multichannel marketing approach may use different channels, but often in isolation: think of separate teams running email and social media channels without coordination. A successful omnichannel experience, on the other hand, aligns messaging, visuals, and goals across all the channels to support a unified customer experience.