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The Latest Product updates

What’s new in Mailchimp

2025 is well under way, and so are your marketing efforts for the year. Make it a strong start with updates to core features like SMS marketing, the email builder, and automations—plus, a new Canva integration.

Try new features now

Latest product updates and enhancements

SMS MARKETING

Use short codes and A/B testing in SMS marketing

Customers with SMS marketing* can now optimize campaigns via A/B testing, and upgrade to short codes: easy-to-recognize 5- or 6-digit phone numbers.

Discover SMS features

CANVA INTEGRATION

Get easy access to your Canva designs

Tired of switching between Canva and Mailchimp? Our new integration helps you seamlessly sync your designs and access them from our Content Studio.

Learn about the Canva integration

EMAIL BUILDER

Edit more content at once with email sections

Need to make a quick change to your email's background color? Save some time by applying bulk edits to the header, body, or footer.

Meet the improved builder

CUSTOMER JOURNEY BUILDER

Pause a step in your journey while you keep the rest going

If your plan includes Customer Journey Builder, you can now pause just a single step of your automation and keep the rest of your audience moving along.

See Customer Journey Builder

Other enhancements

  • Filter Apple MPP opens

    Get more accurate segments of engaged customers

  • Archive or delete cleaned contacts

    Get a clearer view of your active contacts

  • Consolidated audience settings

    Explore and refine your options in one place

*Disclaimers

  1. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  2. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  3. Availability of features and functionality varies by plan type, which are subject to change. For details, view plans and pricing.