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WHAT’S NEW IN MAILCHIMP

New features to help drive ecommerce sales

We’re rolling out one of our biggest updates ever—and changing the game for ecommerce customers in particular.

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Unlock ROI with unified data and richer ecommerce automations for email & SMS

02/10/2026

New growth tools for SMS

Multiple improvements to SMS marketing, including international new markets. Plus, with instant opt-in forms, Mailchimp assists with your compliance strategy.

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Wix Shopify & Woo logos

02/10/2026

Turn on your data growth engine

The new Mailchimp Site Tracking Pixel powers revenue-generating, always-on automations by integrating with Shopify, Wix, WooCommerce, and others.¹

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02/10/2026

Powerful ecommerce automations

Mailchimp customers can do more than ever with a huge list of new automations: Automations for Shopify, for triggering SMS campaigns, and far, far more.²

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02/10/2026

See your next sale coming

Act on customer behavior signals instantly with AI-powered predictive insights that help deliver well-timed marketing messages that boost sales.³

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There’s even more to see this month

  • ChatGPT brings your ideas to life

    Mailchimp is now the only marketing platform integrated with ChatGPT. Bring your SMS campaigns to life with just a few words—AI does the rest.

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  • On-brand transactional emails

    When it comes to creating a great customer experience, the details matter. Now you can update transactional emails with our powerful in-app editor.⁴

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  • 5 stars

    Turn reviews into marketing power

    Our new Judge.me and Yotpo integrations sync review and reviewer data so you can build smarter segments, trigger post-review marketing flows, and more.

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  • New marketing dashboard

    The dashboard gets a major facelift, and adds email automations, marketing conversions, and more.

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  • Capture back-in-stock sales

    Add new popup forms to let customers know when the item they’re interested in is back in stock.⁵

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  • Easy-to-access SMS templates

    Access both email and an expanded offer of SMS templates from a template library in the left nav.

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  • Dynamic ecomm data

    Pull in real-time e-commerce data—like product names and links—to deliver personalized, timely messages.

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  • SMS for Shopify enhancements

    We’re introducing bidirectional SMS consent sync, plus support for non-email, phone-only Shopify customers.

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  • Shopify unique discount codes

    Reach customers and convert them across all channels by offering them unique discount codes.

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Millions of users rely on us for their email & SMS marketing. You can too.

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*Disclaimers

  1. Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
  2. “Up your ROI, not your budget”: Some features require a paid plan. Features and Functionality vary by plan type. For details, please view Mailchimp’s various plans and pricing.
  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  4. Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.
  5. Transactional SMS: Transactional SMS is available to Mailchimp users with active SMS Marketing and Mailchimp Transactional email (formerly, Mandrill) plans. Transactional SMS credits are shared with SMS Marketing credits. Functionality is limited to sending one-way transactional SMS messages only. Marketing messages are not permitted. Users are responsible for complying with all applicable laws, regulations, and carrier requirements, including the capture and maintenance of required subscriber data messaging history and opt-in/opt-out requests. See terms.
  6. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.