If you’re a successful freelancer, you might have too much work to handle on your own. Or you might realize that you can expand your reach by teaming up with others in your field or who have complementary skills. Whatever the reason, scaling can help you meet your market’s needs and keep burnout at bay.
Keep in mind that scaling differs slightly from growth, although the terms are often used interchangeably. Of course you want to grow your business, increasing your revenue and staffing up as needed. But the old adage “You have to spend money to make money” applies here. If you hire someone, your increased profit is offset by the salary you pay them. Scaling is about increasing your revenue while keeping those offsets in costs to a minimum.
Independent marketing consultant and Business Minds podcast host Tim Grandjean is based in Berlin, Germany. A Mailchimp partner, Tim has been freelancing for 5 years, helping clients create email campaigns, CRM strategies, and inbound marketing programs. He has scaled by focusing on efficiency and marketing.
“I set off on a freelance path after a full-time position ended,” he says. “But scaling my business is a big plan of mine, and I do this by always looking for ways to improve processes and find better clients.”
Sheilah Crowley is the founder of The Summit, a Brooklyn, NY-based career coaching consultancy for high-net-worth women ages 40-55. She fueled her client support in part by building partnerships with experts who can provide what her clients need most.
“Since many of my clients turn to entrepreneurship, I team up with freelancers who specialize in areas that I don’t have expertise in, like social media, content writing, and editing,” she notes.