If you were at the Internet Retailer Conference & Exhibition (IRCE), you might have seen our spiffy new trade show booth. We’ve received a ton of positive feedback and lots of questions, so I thought it’d be good to walk through our design process.
When we talked about making a splash at one of the world’s biggest e-commerce trade shows, we wanted to go big, of course, but we also wanted to stay true to who we are as a company. So instead of hiring a trade show booth designer, we chose 2 film production designers, Michael Bricker and Anthony Lavadera. Their job? To design a trade show “set” for Mailchimp. We wanted our booth (set!) to represent the unique culture of Mailchimp, but also the ways we’ve grown in the last few years.