Automations that are always on—even when you’re off
Never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.
Send the right message at the right moment
Automations help you add a personal touch without the personal effort.
Build more customized purchase paths
Deliver relevant messages to your customers based on who they are and how they interact with your business.
Send Time Optimization
Take scheduling emails off your plate
Our data determines when your customers are most likely to engage so you can send at just the right time.
Transactional EmailDesigned for Developers
Reach inboxes when it matters most
Update customers on their purchases or account activity with personalized transactional emails using our API or SMTP.
All the ways you can automate your marketing
“Mailchimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and customize everything so it feels intimate and personal.”
Reggie Thomas, owner of Pinship
Keep pushing forward. We've got your back.
Does Mailchimp have marketing automation?
Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business. Plus, you don’t have to be online, so you can send more emails at the right time and focus on other important matters. Whether you want to send an email after a user signs up or purchases a product, the right tools can help you keep the conversation going.
How do I add automation to existing campaigns in Mailchimp?
You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused, you can set a schedule for it. Simply select the email campaign you want to work on and change the triggers, edit the schedule, alter the segment, or set a post-sending action.
Make sure to click “Resume” once you’re done making changes.
How to set up Mailchimp marketing automation
To set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages.
Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.”
What is automated marketing?
Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result, potential customers and current clients can receive emails in relation to where they are in the customer journey.
Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences.
What is needed for marketing automation campaigns?
To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger.
Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focus on crafting automated emails that naturally communicate your message while moving consumers onto the next step in the sales journey.