Find the right email template to meet your needs

FAQs

• How do I design an email template?

  With the right tools, you can design email campaign templates in a few minutes or more. To get started, it’s important to know the goal of your template. This is because templates used to promote new products will look much different than monthly newsletter templates. Knowing your marketing objective can help you choose the best templates for email marketing to get your message across.

  With your marketing goals in mind, you can select a template and customize it however you like by changing the layout, using bold fonts, adding color, and incorporating images or videos.

• How do I create an email template in Mailchimp?

  Create templates for email marketing in Mailchimp using our new email builder by following the steps below:

  • Find the Campaigns tab and select Email templates.
  • Click Create template.
  • Find the template you want to use and click Select.
  • Enter the name of your template when prompted and click Save.
  • Edit the template using your own content.
  • Preview your template to ensure it’s readable on desktop and mobile.
  • Save Template and Exit when you’re done.

  If you’re using our classic email builder, use the following steps:

  • Follow steps 1-2 from the previous section.
  • Select the template you want to use from the template categories provided. You can also code your own.
  • Edit the contents of the template with your own text and images.
  • Click Save and Exit when complete.
  • Name your email marketing template when prompted.
  • Click Save.

• How do I send an email template in Mailchimp?

  You can send templates you create on Mailchimp by heading over the Content section. From there, click Design Email and select the Templates tab. You can also create campaigns from the Templates page.

• What should be included in an email marketing template?

  An email marketing template provides brand-aligned visual appeal that lets you focus on communicating with your audience. A great template offers all the elements most common to great marketing emails:

  Headline: An engaging phrase or sentence that captures audience attention and hints at the main topic of the email.

  Hero image: A photo or illustration that pairs with your headline to create a compelling first impression.

  Subheading: A short sentence or two that supports your headline with details, shows personality, and supports curiosity.

  Body: The main content of the email, featuring clear and concise copy, images, and subheadings between sections as necessary.

  Call-to-action (CTA): A link or button that directs the reader to do something, such as learning more about your product.

  Typography: Support for both custom and web-friendly fonts that fit your brand and make your copy shine.

  Responsive design: Mobile-friendly HTML that looks just as good on phones and tablets as it does desktops and laptops.

  Personalization: Mail merge and campaign integration features that let you call your readers by their name and reach them at the right times.

  Mailchimp's email templates feature all the above and more, along with analytics, tests, and reports that help you make the most of every message.

• Are email marketing templates free?

  It depends on where you look. With Mailchimp, you can access a collection of pre-built templates, including free options, built for a wide variety of purposes and styles. These templates can be modified and personalized to align with your brand and campaign goals.

  Mailchimp's Free plan gives you access to a variety of basic, featured, and themed email templates, while paid plans include access to our entire template library. Additionally, if you're on our Standard or Premium plan, you can purchase custom, expert-designed templates from the Mailchimp Marketplace.