About Email Reports
Learn about the statistics in campaign reports in your Mailchimp account, including information on opens, clicks, e-commerce data, and more.
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A benchmark is an industry standard you can use to compare your business to others like it. Campaign benchmarking helps put your email performance data in context, so you can better understand what you’re doing well—and what you may need to improve.
In this article, you’ll learn about campaign benchmarking in Mailchimp.
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Our campaign benchmarking feature uses advanced data science to compare your email performance with that of your peers.
We analyze hundreds of millions of emails sent in Mailchimp to determine average open, click, and unsubscribe rates. Then, we use this data to develop personalized benchmarks for users who share certain industry and audience characteristics.
Here are the characteristics we use to set your benchmarks.
After you send an email and begin to collect engagement data, you’ll find campaign benchmarking information in your report overview.
Here’s what you’ll see in your benchmarking report.
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Learn about the statistics in campaign reports in your Mailchimp account, including information on opens, clicks, e-commerce data, and more.
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