Mailchimp collects data from user accounts to help us better understand audiences, campaigns, and the email industry in general. By default, email campaigns are marked as public, but you can grant or revoke access to your data at any time.
In this article, you'll learn about the publicity settings for your audience.
How Publicity Settings Work
We automatically create a browser-friendly campaign page for every email campaign you send in Mailchimp, which subscribers can access when they click the "View this email in your browser" link at the top of some templates.
To make your signup form discoverable, and to share email campaigns with people who aren't subscribed contacts, activate your Archive Bar and Promote your campaigns. If you prefer not to share your data you can change your publicity settings at any time.
Promote My Campaigns
The Promote My Campaigns setting allows users to mark their campaigns as public or private. Public campaigns can be discovered by people who aren't subscribed contacts in your audience via tools and services developed by Mailchimp.
If you want to contribute data to help us improve or develop features, you should make sure your campaigns are public. To publicize your campaigns, open your audience Settings and choose Publicity Settings. Click the radio button next to Yes. My campaigns are public, and I want them discovered.
The Archive Bar displays across the top of the campaign page. When subscribers click the "View this email in your browser" link in your campaign, they'll see a browser-friendly campaign page that includes a social sharing toolbar and a Past Issues link that allows access to your Campaign Archive.
From your audience's Publicity Settings page, check the box under the Archive Bar section to activate it.
Take a look at these additional resources for more information about the Archive Bar.