About Audience Publicity

Mailchimp collects data from user accounts to help us better understand audiences, campaigns, and the email industry in general. By default, email campaigns are marked as public, but you can grant or revoke access to your data at any time.

In this article, you'll learn about the publicity settings for your audience.

How publicity settings work

When you send an email campaign in Mailchimp, we automatically create a browser-friendly version of it called a campaign page. This page can include an archive bar with a link to your signup form and past emails

To make your signup form and past email campaigns discoverable, navigate to your audience settings and choose to promote your campaigns and activate your archive bar. If you prefer not to share your data, you can change your publicity settings at any time.

Promote My Campaigns

The Promote My Campaigns setting allows users to mark their email campaigns as public or private. Public campaigns can be discovered by people who aren't in your audience via tools and services developed by Mailchimp.

If you want to contribute data to help us improve or develop features, you should make sure your email campaigns are public. To publicize your campaigns, navigate to your audience settings and choose Publicity Settings. Then, click the radio button next to Yes. My campaigns are public, and I want them to be discovered.

Archive bar

The archive bar displays across the top of your email’s browser-friendly campaign page. It includes a social sharing toolbar and a Past Issues link that allows access to your campaign archive.

To activate it, navigate to your audience’s publicity settings. In the Archive bar section, check the box next to Activate the Archive Bar for this audience.

Take a look at these additional resources for more information about the archive bar.

About Email Campaign Archives and Pages
Hide Content in Email Campaign Archives and Pages
Add a Campaign Page Link to Your Email Campaign