Add a Mini Quiz to Your Pop-up Form

A mini quiz is an an interactive way to engage website visitors and collect valuable data. You can get information about what people like, such as food or clothes. Then, you can make your marketing messages more personal and send special offers or follow-ups to grow your audience.

In this article, you’ll learn how to add a mini quiz to your popup form.

Before you start

Here are some things to know before you begin this process.

• Mailchimp popup forms require a template. We recommend that you start with a mini-quiz template for the easiest setup.
• Mini quizzes work best if groups are already created in your audience. If you aren’t familiar with groups, check out Getting Started with Groups.
• Your pop-up form design must comply with GDPR requirements. To learn more, check out Collect Consent with Popup Forms.

How it works

Add a mini quiz to your pop-up form to learn more about your customers and their personal interests, like favorite foods, fashion style, and fitness goals. Before you build your mini quiz, make sure you’ve created a group in your audience. Groups are the most effective way to map and organize data collected from your quiz.

You’ll create your popup form and add a mini quiz template. Include open-ended or multiple-choice questions to ask customers more about themselves. Once you map your quiz to your audience, the data will be organized so that you can send personalized messages, offers, or follow-ups based on their answers. You can customize your mini quiz to match your brand and style.

Add a mini quiz

Here are the three steps you’ll perform to create your mini-quiz.

1. Create a group.
2. Create a pop-up form using a mini quiz template.
3. Edit and map your mini quiz to the group in your audience.

Step 1: Create a group

Groups are necessary to map the data collected from your quiz.

To create a group, follow these steps.

1. Click Audience.
2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
3. Click the More options drop-down and choose Groups.
4. Click Create group.
5. In the Group type section, click Radio buttons, then add your Group category and Group options.

Step 2: Add a mini quiz template

When you create your pop-up form, select a mini-quiz template to start building your mini quiz.

1. Click Forms, then click create popup form.
2. On the Offer step, select a mini quiz template from the template library.
   

This will take you to ‌the pop-up form Editor where you can edit your mini quiz.

Step 3: Edit your mini quiz

You’ll need to map your mini quiz to your audience.

To edit your design and map your mini quiz, follow these steps.

1. In the mobile view port, click your design layout.
2. In the Steps panel, under the Mini Quiz container, click the first Mini Quiz CTA.
   In the Properties panel, you’ll see the Mini Quiz CTA style.
   
3. Click Button Actions to start mapping your mini quiz to your audience.
   
4. Click the Type drop-down to choose how you want to map the quiz to your audience. The options are Audiences field, Groups, or Tags. We recommend that you map to Groups.
5. Use the Name drop-down to choose a name.
6. Click the Value drop-down to select text values for your mini quiz. The Use value as text option is the default setting. Click the slider off if you want to manually add or change your text. Best practice is to use the value as text.
7. Repeat these steps to add content values for all of the buttons in your mini quiz layout. If you want to add buttons, right-click on the button within the layout. In the popup menu, select Copy, then select Paste. We recommend no more than 4 buttons in a layout.
8. You can add spacing, change your fonts, and other design elements to customize your mini quiz to match your website branding.

That's it! You've created and mapped your mini quiz. You can now follow up and send customers targeted messages.