Create Back-in-Stock Alerts

Back-in-stock alerts notify your customers when a product they’re interested in is available.

In this article, you’ll learn how to create a back-in-stock form and automation flow.

Before you start

• Back-in-stock alerts require a connected Shopify store.
• Back-in-stock automations are available in our new email builder. For more information, check out About Mailchimp's Email Builders.
• You can send back-in-stock email and SMS alerts. To send SMS messages, you’ll need to set up SMS Marketing.
• Contacts that sign up for back-in-stock alerts are added to your audience as non-subscribed contacts. To learn more about contact types, check out About Your Contacts.

How it works

To successfully set up back-in-stock alerts, you’ll need to create a form, and an automation.

• Back-in-stock form
  Create a special signup form specifically for back-in-stock signups, then add a notification button to product pages. If a customer views a product that is out of stock, they can click the notification button and fill out the form to sign up for back-in-stock notifications.
• Back-in-stock automation
  When a product is back in stock, the automation will send to any contact that has signed up for alerts.

You can create your back-in-stock form and automation in any order, but they must both be active for back-in-stock alerts to work. If a form is published without an active automation, customers can sign up for alerts, but they’ll never receive notifications. If an automation is active without a published form, there is no way to add contacts to the automation flow.

Create a back-in-stock form

To create a back-in-stock form, follow these steps

1. Click Forms.
2. Click Create popup form.
3. On the Offer page, find the Special use section, then select Back-in-stock.
4. On the Template page, browse the template library and click the template you want to work with.
5. On the Setup page, select the store you want to work with, enter a name for your form, and select the type of data you'd like to collect. Collect email addresses, phone numbers, or both.
6. Click Create form.
7. Design your form.
8. When you’re happy with your form, click Save and review.
9. Click Add button in Shopify.
10. Follow the steps in the prompts to open your Shopify store and add the back-in-stock button. Click Check for button.
11. Review the form checklist. When you’re ready, click Publish.
12. Select Publish and review automation or Publish form only. If you publish your form without turning on the back-in-stock automation, customers can sign up for alerts, but they won’t receive notifications.
13. To confirm, click Publish and review automation or Publish form only.

If you select Publish and review automation, we’ll automatically send you to the automation builder to create or turn on your back-in-stock automation.

Create a back-in-stock automation

To create a back-in-stock automation, follow these steps.

1. Click Automations, then click Flow templates.
2. In the Nurture leads section, select one of the back in stock options. There are options to send just an email alert, just an SMS alert, or both. Choose the option that matches the data your form will gather.
3. Preview the automation flow, then click Use this flow.
4. Select the audience associated with your connected Shopify store, then click Continue.
5. Click the trigger and adjust the settings as needed. Select your Shopify store, select qualifying products, and set an inventory minimum.
6. Click Save trigger.
7. Design your email and SMS messages and make any other edits your automation.
8. When your automation is ready, click Continue.
9. Review the flow checklist, then click Turn flow on.

If you haven’t created a back-in-stock form, you’ll see the option to Create form after you activate your automation.