If you manage personalized content on your site or in your database, you may want to share a link with subscribers that's specific to their account with you. For example, you might share a personalized coupon with a single recipient. As long as you store unique identifier information for each subscriber in your database, you can do this with merge tags.
In this article, you'll learn how to create an audience field and merge tag for a subscriber's unique link ID, which can be added to any valid URL in your email campaign.
Before you start
Here are some things to know before you begin this process.