Create Unique URLs for Subscribers

If you manage personalized content on your site or in your database, you may want to share a link with subscribers that's specific to their account with you. For example, you might share a personalized coupon with a single recipient, so it can't be shared with others.

As long as you store unique identifier information for each subscriber in your database, you can do this with merge tags.

Below, you'll learn to create a list field and merge tag for a subscriber's unique link ID, which can be added to any valid URL in your campaign.

Create Link ID in List

  1. Create a new text field in your list and label the field and merge tag to something like "LINKID".
    Create new field and change merge tag
  2. From your database, export email address and unique identifier data for each of your subscribers into a CSV or tab delimited text file.
  3. Import the file with the auto-update option turned on.
  4. Map the imported information to the corresponding fields in your list.

After the import is complete, you can send campaigns with unique URLs for your subscribers.

Unique URL Example

  1. Create a new campaign and navigate to the Design step of the Campaign Builder.
  2. Create a link in your campaign. In the URL, include the merge tag for the unique identifier field from your list.
    Include merge tag in campaign link
  3. Preview your campaign and view live merge info to make sure the unique identifier works correctly.
    Preview and view live merge info
Was this article helpful?
Anything else we can do to improve our site?

Technical Support