If you manage personalized content on your site or in your database, you may want to share a link with subscribers that's specific to their account with you. For example, you might share a personalized coupon with a single recipient, so it can't be shared with others.
As long as you store unique identifier information for each subscriber in your database, you can do this with merge tags.
In this article, you'll learn to create an audience field and merge tag for a subscriber's unique link ID, which can be added to any valid URL in your campaign.
Create Link ID in Audience
- Create a new text field in your audience and label the field and merge tag to something like "LINKID".
- From your database, export email address and unique identifier data for each of your subscribers into a CSV or tab delimited text file.
- Import the file with the auto-update option turned on.
- Map the imported information to the corresponding fields in your audience.
After the import is complete, you can send campaigns with unique URLs for your subscribers.
Unique URL Example
Conditional merge tags don't work with unique URLs. If a conditional merge tag is used in a URL, the URL will break when the campaign is sent to the audience.