Getting Started with Your Audience
The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
Sometimes, you may want to pay special attention to specific contacts in your Mailchimp audience. To do this, mark important contacts as VIPs so you can use segmenting to send targeted marketing content.
In this article, you'll learn how to designate contacts as VIPs and create segments to send targeted marketing content to them.
You can designate up to 5,000 contacts as VIPs across all audiences in a Mailchimp account, based on any criteria you choose. The VIP status of a contact varies depending on the audience they belong to. Being a VIP in one Mailchimp audience does not automatically make them a VIP in another audience, even if they are part of both.
To designate contacts as VIPs, follow these steps.
To remove VIP status from a contact, follow the same steps, but choose Remove VIP.
You can use segments o send targeted emails or text messages to VIP contacts.
To create a segment for your VIP contacts, follow these steps.
After you save your segment, you're ready to send to your VIP contacts. You can choose to send an email to your segment when you view it, or you can choose your segment in the To section of the email checklist. For a step-by-step guide on how to send an email campaign to a saved segment, read Create and Send to a Segment.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.