Email Behavior on Mobile
Learn how Mailchimp emails display on smaller screens. Get tips for common mobile issues.
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Many of your contacts are likely using their phones and tablets to view your emails. So it's important to design with mobile devices in mind. To make your emails look great on any device, take advantage of Mailchimp's mobile styles, and preview and test before you send.
In this article, you'll learn how to customize, preview, and test your email's appearance on a mobile device.
Here are some things to know before you begin this process.
Mailchimp's drag-and-drop templates can adjust the style of your email for mobile devices. This happens automatically when someone opens your email on their phone or tablet. You can change the default mobile styles to fit your needs.
To edit mobile styles in the new builder, follow these steps.
Depending on the mobile device and application used to view the email, its appearance may vary.
To edit mobile styles in the classic builder, follow these steps. If you're using a custom-coded template, you'll have to update your mobile styles manually.
Depending on the mobile device and application used to view the email, its appearance may vary.
To view a draft of your email on your mobile device, send a test email. If you have a paid plan, use Inbox Preview to see how your email will appear in different email clients on various devices.
If you’re using the classic builder, you can push your email to the Mailchimp mobile app on your device.
To streamline your testing, preview your emails on the Mailchimp mobile app. Check out our articles on Mailchimp for iOS or Mailchimp for Android to get started.
Install the mobile app on your device and push an email from the classic builder directly to the app so you can see how it appears.
To push an email from your computer to your mobile device using the classic builder, follow these steps.
If you receive the push notification and dismiss it, you'll need to repeat these steps to view your email.
Images inside Text content blocks may stretch when viewed on a mobile device, because responsive templates don't constrain those images. To keep your images in the classic builder from stretching, use an Image content block. If you want to place text and an image in the same block, try the Image Card or the Image + Caption block. To learn more, check out our article about email behavior on mobile.
Want to learn more about mobile devices and your emails? Check out our research on the impact of mobile use on email engagement.
To learn more about testing your emails, check out our article on email testing tips.
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Learn how Mailchimp emails display on smaller screens. Get tips for common mobile issues.
Use Inbox Preview to see what your campaign will look like in different email clients and mobile devices, without ever leaving the Campaign Builder.
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