Create and Send a Regular Email
Learn how to create a regular email in Mailchimp.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
If you have a blog or other web content with an RSS feed, send an RSS email campaign to automatically share new posts to your subscribed contacts. This type of campaign pulls in RSS (Real Simple Syndication) content and emails it to your audience based on a recurring schedule you choose.
In this article, you'll learn how to create an RSS email campaign.
Here are some things to know before you begin this process.
RSS campaigns use merge tags to pull in content from your RSS feed. Mailchimp automatically emails this content to your subscribers according to a schedule you set—daily, weekly, whatever makes sense for your blog.
To set up an RSS campaign, you’ll create an email that Mailchimp will copy and populate with new blog feed content for each send. You can think of this as your 'parent' campaign, and each copy as a 'child' of the parent campaign.
We won't send RSS emails unless there's something new to share. For example, if you set your campaign to send weekly but haven't posted to your blog in more than a week, we won't send to your audience until there is a new post on the day your campaign is set to send.
The first time your RSS email sends, we'll only include posts from the last 24 hours for daily, from the last seven days for weekly, and the last 30 days for monthly. After that, each new send will pull all posts made to your blog feed since the last send.
To create a new RSS campaign, follow these steps.
You'll choose the RSS feed, schedule, and other settings on the RSS Feed step.
Note
If you see an error message when you enter your RSS feed address, run it through a feed validator.
Choose the audience or segment you want to send your campaign to. To send to a segment, configure a new segment on this screen, or choose a saved segment.
The Setup step is where you'll type in the Email subject and From name that your subscribers will see when they receive your blog posts in their inbox.
Note
The *|RSSITEM:TITLE|* merge tag can be used in the subject line of your RSS email campaign to pull in the title of your most recent blog post, but you should thoroughly test your campaign before you send. A few factors contribute to whether the title of the most recent post will always display.
The Template step is where you'll choose the layout you want to use. You can create an RSS campaign from any of the available templates, and use our RSS content blocks to pull content from your feed.
The Design step is where you'll design your campaign. When you first design an RSS campaign, we show the last post that was added to your feed as an example.
Use RSS content blocks pre-populated with our RSS merge tags to customize the content that's pulled into your campaign.
RSS merge tags pull information from your feed into your campaigns and tell our system what to look for when checking your feed. If these tags are missing, your emails will deliver without content.
The Confirm step is where you'll review and start your campaign.
To review and start your campaign, follow these steps.
We generate a report for each child RSS email. To see an overview of the child campaign reports for a campaign, follow these steps.
Click View Report.
This will take you to a list of all the sent child campaigns for that RSS campaign.
If your campaign has errors, take a look at our troubleshooting resource to find out how to resolve common issues with RSS.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Learn how to create a regular email in Mailchimp.
Need help getting started with Mailchimp campaigns? This article walks you through the basics.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.