Share Your Signup Form

After you customize the signup form for your audience, you're ready to start collecting subscribers. A simple way to promote your audience is to share your signup form to social media and other communication channels. All Mailchimp forms are mobile responsive, so potential subscribers can sign up from any device.

In this article, you'll learn how to copy and paste your signup form URL to share on social media, your website, or anywhere else you can add a link.

Before You Start

Here are some things to know before you begin this process.

  • These built-in share options send potential subscribers to the Mailchimp-hosted signup form. You can also host your own custom signup form.
  • Each signup form URL is randomly generated for your specific audience and can't be customized.

Find Share Options

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click the Manage Audience drop-down and choose Signup forms.
  4. Select Form builder.
    General forms select button

In the Form Builder, you'll see a Signup form URL field along with three icons for built-in sharing methods: Facebook, Twitter, and QR code. The URL is a direct link to your hosted signup form.

Share on Facebook

Depending on your needs, you may want to embed a signup form on your Facebook Page or just share a link to your form in a Timeline post. To embed your form, you'll need to set up the Facebook integration.

To share your signup form link in a Facebook post, follow these steps.

  1. Navigate to the form builder.
  2. Click the Facebook icon.
    Facebook share icon
    If you're not already signed into Facebook, you'll be prompted to log in.
  3. In the Facebook pop-up modal, click the drop-down menu and choose on which page you want to post the signup form link.
    Share on a Facebook page
  4. Type in additional text to share in the post and click Share Link.
    Share link confirmation

    The link to your signup form will appear as a Timeline post.

Share on Twitter

If you have Twitter followers who might want to receive your email content, you can tweet a link to your signup form.

To share the link to your signup form in a tweet, follow these steps.

  1. Navigate to the form builder.
  2. Click the Twitter icon.
    Twitter icon
    If you're not already signed into Twitter, you'll be prompted to log in.
  3. In the Twitter window or pop-up modal, type in additional text to appear with the shortened link.
    Share with your followers tweet button
  4. Click Tweet.

Share With QR Code

Marketers sometimes use QR codes instead of a text URL to send people to a website. Mailchimp generates a QR code for each of your signup forms, so you can display a QR code in your printed materials.

Potential subscribers can use their mobile devices to scan the code and view your signup form. To access the QR code, follow these steps.

  1. Navigate to the form builder.
  2. Click the QR code icon.
    Cursor over QR code icon
  3. In the pop-up modal, click Small, Medium, or Large to choose the size of image you want to download.
    QR code share
  4. If your QR code doesn't download automatically, right-click or CTRL+click the image, and save it to your computer.
  5. Place the image file in your printed materials.

Share in a Campaign

To share a signup form in a campaign, add a link in your campaign content using the *|LIST:SUBSCRIBE|* merge tag in place of a click-through URL. When you send your campaign, Mailchimp will replace the *|LIST:SUBSCRIBE|* merge tag with the signup form URL. Any time someone receives a forwarded campaign or views your campaign in their browser, they'll be able to sign up to your email marketing.

Getting Started With Merge Tags

Include Your Signup Form Link in a Campaign

Add a Forward to a Friend Link

Embed a Form on Your Website

We provide HTML code for a signup form that can be customized and embedded on your website. Choose which type of form best fits your needs: Classic, Condensed, Horizontal, or Unstyled. Then copy and paste the code into your website's HTML, wherever you want the signup form to appear.

Add a Signup Form to Your Website

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