It takes a lot of work to create professional, on-brand designs. Use our Creative Assistant to quickly generate a stylish set of graphics for your marketing content.
In this article, you'll learn how to use the Creative Assistant.
Before you start
Here are some things to know before you begin this process.
- Accounts on a Standard Marketing plan or higher can download Creative Assistant designs for use outside of Mailchimp. Learn more about our plan pricing.
- Some design formats like LinkedIn, YouTube, Google Ads and more require your account to be on a Standard Marketing plan or higher.
How it works
The Creative Assistant collects colors, fonts, images, and logos from your website and landing page. It uses those elements to fill in your brand kit and then creates multi-channel designs that match.
If you don't have a Mailchimp website or landing page, enter your website URL and upload your brand assets. We'll use the colors, fonts, logos, and images to create designs for you. And if you don’t have a website, you can choose from Creative Assistant’s starter brands. No matter which brand assets you begin with, you can customize your brand’s colors and styles at any time.
When you begin a new Creative Assistant project, we'll ask you what you want to accomplish with your designs. You'll also have the option to pick up where you left off and use or refine your existing designs.
Access Creative Assistant
There are several ways to access Creative Assistant. It's available on the Content dashboard and from the email and landing page builders. It's also available when you add a social post to a regular email or when you create a Customer Journey email.
In this section, we'll show you how to access Creative Assistant.
From the dashboard
Click Content on the Mailchimp dashboard. The Creative Assistant page opens by default.
Use the tabs to Create Designs, access your Design Library, and use the Brand Kit.
In the classic builder
Use the classic builder to access Creative Assistant for a classic email, landing page, or classic automation.
In the builder, add an Image, Image Group, Image Card, or Image + Text content block to your layout. Click the Creative Assistant button. Create a new design or search your design library to select the design to add to your content block.
In the new builder
Use the Creative Assistant email template to create a regular or Customer Journey email in the new builder. When you create your email, choose the Custom email designs template and select the design you want to use. From there, you can preview, edit, and save the design as a template to use again later. Check out Use Creative Assistant for Email to learn more.
Creative Assistant is also available as a content block in the new builder so you can add designs to your existing emails.
In a social post
Now that you know how to access Creative Assistant, use it to create AI-generated designs that match your brand, create your brand kit, or design an email.