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Use Send SMS Actions
Marketing automation flow actions perform marketing or organizational tasks in your flow. Use Send SMS actions to send a text message to your subscribed SMS contacts. This allows you to target your SMS audience based on their activity and create a multi-channel marketing plan.
In this article, you’ll learn how to use a Send SMS action.
Before you start
Here are some things to know before you begin this process.
- To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows.
- To send an automation flow with a Send SMS action, you’ll need to submit an SMS Marketing application and get approved. You can create an automation flow draft with a Send SMS action while your application is processing.
- You need SMS credits to send an automation flow with a Send SMS action.
- Our flow templates use default triggers, along with default rules and actions. To learn more, check out Use Automation Flow Templates.
How it works
After you submit an SMS Marketing application and get approved, use an automation flow action to send text messages to your SMS contacts. If you have more than 1 audience, select the audience connected to your SMS Marketing program when you set up your automation flow. Then, add a Send SMS action to your flow, and Mailchimp will send your text message automatically outside of quiet hours. This helps save you time, and it widens the scope of your marketing efforts.
Add a Send SMS action
To add a Send SMS action to a flow, follow these steps.
- Click and drag the Send SMS action into your flow from the side panel. Or, use the plus icon (+), then select the Send SMS action.
- In the Send SMS pop-up modal, click Edit name, enter the name of your text message, then click Save. You need to set up an SMS Marketing program before you can add a Send SMS action to your flow.
- In the Send time section, view Mailchimp’s quiet hour settings, then click Save. With a SMS action, your text message will automatically send outside of quiet hours.
- In the Content section, click Edit content, type your text message content into the text box, then click Save. A preview of your message will automatically appear on the screen.
- When you’re ready, click Save.
Well done! You’ll see the Send SMS action in your flow.
In order for the SMS action to work, your automation flow must be active and you must have enough SMS credits. After the first text message is sent, a sent and open count will show on your flow action. The counts are updated as your SMS contacts receive or open your text message.
Note
You can only send 1 SMS per abandoned cart. To learn more about how to use Send SMS actions to send abandoned cart text messages, check out Create an Abandoned Cart Marketing Automation Flow.
Edit, copy, or delete a Send SMS action
If you need to make changes to your SMS actions, follow these steps.
- On the All flows page, choose the automation flow that you want to work with.
- Click the three vertical dots next to the Send SMS action you want to manage.
- Choose Edit, Copy, or Delete from the menu.
- If you choose Edit, make changes to the name or content of your text message, then click Save.
- If you choose Copy, click Paste here in the spot where you want to add the new action.
- If you choose Delete, confirm the action in the Are you sure? pop-up modal, then click Delete Action. The action will be removed from your flow.
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