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If you wonder about the best time of day or night to send emails, Send Time Optimization can take out the guesswork. Send Time Optimization uses data science to determine when your contacts are most likely to open your email within 24 hours of the date you select.
In this article, you’ll learn how to use Send Time Optimization.
Here are some things to know before you begin this process.
Mailchimp customers send a lot of email to a lot of people, which gives us data about individual engagement patterns. When you create an email and turn on Send Time Optimization, we’ll use this data to find an ideal time within 24 hours of your send date, when recipients are most likely to open your email.
Learn about the science of Send Time Optimization.
To use Send Time Optimization for your email, follow these steps.
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Learn how to send, schedule, pause an email, and other options.
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