Use Tag/Untag Actions

Customer Journey actions perform marketing or organizational tasks in your journey map. Use tag/untag actions to automate how you organize your contacts. We’ll automatically add or remove a tag from your contacts when they reach this action in your map.

In this article, you’ll learn how to use a tag/untag action.

Before you start

Here are some things to know before you begin this process.

• To learn more about Customer Journeys, how they work, and what you can do with your plan, check out About Customer Journeys.
• Tag/untag actions add or remove a tag from a subscribed contact. To learn more about tags in Mailchimp, check out Getting Started with Tags.
• Our pre-built journey maps use default starting points, rules, and actions. To learn more, check out Use Pre-built Journey Maps.

Add a tag/untag action

The tag/untag action automatically adds or removes tags to help you organize your subscribers This is a great way to keep your audience up to date with the Customer Journey Builder.

To add a tag/untag action to a journey map, follow these steps.

1. Hover over the plus icon (+) on the step where you want the rule to occur, then click Add a journey point.
   
2. In the action panel, click Tag/Untag.
   
3. In the Tag/Untag pop-up, use the Tag drop-down to choose which tag to work with. You can also create a new tag.
   
4. Use the Action drop-down to choose whether to Add or Remove the tag.
   
5. Click Save.
   

Well done! Repeat these steps to add additional tag actions in your Customer Journey as needed.