TikTok Lead Ads
Streamline lead management by connecting leads from TikTok to Mailchimp.
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English
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#1
email and marketing automation platform*
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>99%
average email deliverability rate
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500 million
emails sent each day on average
Send tailored campaigns in Mailchimp to help turn TikTok leads into customers
Connect your TikTok and Mailchimp accounts
Use this integration to allow data from your Lead Ads in TikTok to sync to Mailchimp for a more simplified leads management workflow.
Easily track and organize your leads
Sync TikTok leads to Mailchimp after connecting your accounts to minimize manual imports. Use tags to organize those contacts based on the data you learned about them from your forms.
From leads to conversion with automated journeys
Create targeted, multi-channel customer journeys based on lead demographics or other data they entered into your lead forms, keeping them engaged and moving toward conversion.
Help optimize your acquisition strategy with actionable insights
View detailed reports on how your lead ads are performing, tracking contact engagement and campaign performance, so you can refine your approach and drive potential conversions.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Sync your leads from TikTok to Mailchimp to help minimize manually managing your lead data. Then, nurture those contacts right away by sending personalized email campaigns in Mailchimp.
Group leads into segments based on the source, making it easier to send the right message to the right audience.
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Drive engagement and conversions
Create automated pathways that help turn TikTok leads into customers through personalized content and offers. With automated emails built in Customer Journey Builder, Mailchimp customers saw up to 115% increase in click rates compared to bulk emails*.
Gain deeper visibility into how your leads are performing with Mailchimp’s analytics and reporting tools. Analyze key metrics to optimize your approach and convert leads effectively.
Resource articles
Requirements
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You must have admin access to at least one valid TikTok ad account, and the necessary permissions to share data between TikTok and Mailchimp.
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Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.
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See Connect or disconnect Mailchimp and TikTok for more information on settings and other considerations in your Mailchimp account before connecting.
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Disclaimers:
- Integration: Mailchimp and TikTok sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- 115% increase in click rates: For Sep 1 2020 - Oct 10 2023 period. Features and functionality of CJB varies by paid plan. Result is from Mailchimp Customer Journey Builder users on paid plans. Result is not specific to TikTok.
- By clicking Connect you agree to our additional Marketplace terms. For more details, review our privacy policy.