Wistia's Mailchimp integrations allows users to send tailored email campaigns via Mailchimp that include their Wistia videos, and then track how their contacts interacted with the video itself.
Mailchimp's Wistia merge tag makes it easy to embed your Wistia video in your email campaign.
When Wistia generates the URL for your video and merge tag for your Mailchimp campaign, some tracking info is appended. This allows Wistia to provide game-changing analytics for each person on your Mailchimp list, including who's watching your video, where they're geographically located, and even how much of the video they watched.
Additional Information & Help
How-to Article: Mailchimp Integration
Add and Track Videos with Wistia
Zapier: Install Mailchimp
