We'll Help You

Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Campaign Manager
  Streamline your marketing planning and consolidate multichannel campaigns into a single view.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Mailchimp 101

Help Center

Marketing Library

Explore our collection of resources to help build your business and boost your digital marketing.
- Marketing tools and tactics
- E-commerce Automations: Time-Saving Techniques for E-commerce
  
  See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
- Business Stages
  - Prep & Start
    Learn to write a business plan, build a brand, and turn your ambition into a successful business.
  - Manage & Run
    Off and running? Find tips to help you lead, manage, and make your business even better.
  - Grow & Scale
    Whether you want to grow your team, your following, or your sales, we've got ideas.
See overview

Community

Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.
- Features for helping clients
  Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.
- A guided path to partnership
  See all the perks you can unlock as you grow toward becoming a Mailchimp partner.
- Get inspired by your peers
  Catch up on tips and marketing wisdom from freelancers and agencies around the world.

Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
- Marketing API
  Use custom data from your app to power timely, relevant marketing campaigns.
- Transactional API
  Send targeted and event-driven emails and handle and parse inbound email from your users.
- Release Notes
  The latest updates to our APIs and developer tools.
- Transactional Email
  Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.

Hire A Trusted Partner

MARKETING CRM SOFTWARE FOR SMALL BUSINESSES

Get to know your customers better

Mailchimp’s Customer Relationship Management (CRM) tool helps you capture leads, automate your messaging, and stay top of mind with your audiences.

Start Building Relationships

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Mailchimp has all the CRM tools your small business needs

Ready to start managing your audience data all in one place?

UI showing clicking into a segment of the audience dashboard to send a campaign

Understand customer data and act on it

Discover pre-built segments like top locations, recent sources of growth, common tags, and customer lifetime value (CLV)—our audience dashboard shows it all.

Get Started

Automations that are always on—even when you’re off

Never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.

Get Started

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Stay connected with Mailchimp’s mobile app

Collect and organize new contacts wherever you meet them, whether it’s at an event, in your store, or elsewhere.

Get Started

Start building customer relationships

Pick A Plan

Manage and organize your contacts in one robust, easy-to-use tool

Organize your contacts

Segments, tags, and groups all work in slightly different ways to help you create structure, keep track of your audiences, and grow your business.

Learn more

Get insights about your audience

Our reports will help you discover patterns in audience behavior and see what’s working with your marketing.

Learn more

Build personalized experiences

Our behavioral targeting and personalization tools help you make sure your marketing speaks to individual customers across channels.

Learn more

Mailchimp for CRM has helped UrbanSitter boost revenue and reach more than 1 million customers in more than 60 cities.

Read the case study

Don’t just take our word for it

Hear what some of our customers have to say about Mailchimp.

Great tool to move fast and start doing email marketing

This tool is great for small businesses. It's great to get you started and up and running. You'll be…

Read Full Review

Eric Serdar

BambooHR

Great to start, not the best as you scale

Mailchimp is used to send newsletters for our marketing department and sales funnels for our sales d…

Read Full Review

Brian Chung

Alabaster Co

MailChimp Packs a Punch Even for the Free Version!

MailChimp can help you grow your list through easy-to-use and customizable signup forms that can be …

Read Full Review

Michael Chow

ULearn.tech

Must‑have email marketing tool to start and develop your excellence in communications and online sales

Audience segmentation is done by tags and this help to customize the experience of the readers.

Read Full Review

Andrey Rusev

Fraport Twin Star Airport Management AD

Mailchimp in my work life.

If you have an online store, or you have a landing page in which users have to go through different …

Read Full Review

Jorge Guevara

ePesos

Best all‑in‑one marketing solution for small businesses!

Segmentation of the audience--a must-have since you won't always email everyone!

Read Full Review

Vin Campbell

Just Me Consulting

Solid email marketing; not the all‑in‑one marketing tool they say it is

Segmentation: MailChimp makes it easy to segment your audience so you can quickly and easily send to…

Read Full Review

Bailey Witt, MBA

MediaFuel

Simple

We integrate our mailing list signup from our website. We are also able to segment those that want b…

Read Full Review

Kim Schechter

The Real Good Life

Excellent ability to receive responses in real time.

It has allowed us to better serve our customers. Thanks to the autoresponder system that MailChimp h…

Read Full Review

Marilla Ricci

Jossclaude Real Estate

See how Mailchimp’s all-in-one Marketing Platform helps you build relationships

Get Started

Pricing plans

Business Tips

7 Benefits of Using CRM Software

Learn how customer relationship management tools can help you grow your business.

9 min read

Case study

How AdHoc Grew Their Audience by 93%

The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.

Product advice

How to Choose a Marketing Platform for Your Online Business

Consider more than just cost when comparing software solutions.

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Get to know your customers better

Mailchimp has all the CRM tools your small business needs

Understand customer data and act on it

Automations that are always on—even when you’re off